Nütrl
Vodka
Soda

CASE STUDY

We’ve probably produced more ads and animations for Nütrl Vodka than any other client in our history. Started in 2013 as a local (but premium) vodka, Nütrl has now expanded their product line into multiple flavours of vodka sodas, various sub brands like Nütrl 7%, Nütrl 3% and unflavoured Nütrl 4% - which is just a pure vodka soda without any flavour at all - perfect for mixing or just enjoyed over ice. Distinguished over their many copycats, Nütrl Vodka Soda features clean, authentic flavours with no sugar or preservatives. Nütrl Vodka Soda has now become the leader in the sector, and a national brand, sold across the country in thousands of government liquor, and cold beer & wine stores. To spread awareness on the east coast about its release, Nütrl sponsored the Toronto International Film Festival, making them the official Vodka and Vodka soda of the multi-day event. To tie in with TIFF. we created a series of social media ads with a cinematic visual metaphor. Filmstrips, movie projectors, movie trailers and movie reviews all came together to form the Nütrl Soda can. Nütrl Vodka has recently become the official vodka and vodka soda of the NHL. We've created a series of animations to announce this exciting sponsorship. The ads will run on social media and during the games, so stay tuned while watching your favourite team and you may see them!

UPDATE:

Due to the COVID-19 pandemic, all professional sports such as the NHL have been suspended. G&W Distilling has generously been switching some of their distilling operations to the production of hand sanitizers. We applaud them for this decision and we look forward to a time when professional sports can return to their regular seasons!